Saturday, January 9, 2010

Brigitte: A New Era

From Deutsche Welle:
Germany's top-circulation women's magazine, Brigitte, has started the New Year with a new concept: replacing professional models with real women. It's a response, they say, to what the modern woman wants.

Brigitte is the fashion and lifestyle bible for the German everywoman. Women flicking through the January issue will see just what they were expecting: diet tips, man-advice and models advertising clothing brands and accessories. But a closer look reveals a subtle change. The women wearing the clothes are not professional models, but everyday women.

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