Work-life balance. In most corporate circles, it's the sort of phrase that gives hard-charging managers the hives, bringing to mind yoga-infused, candlelit meditation sessions and — more frustratingly — rows of empty office cubicles.
So, what if we renamed work-life balance? Let's call it something more masculine and appealing, something like ... um ... Make More Money. That might lift heads off desks. A few people might show up at a meeting to discuss that new phenomenon driving the bottom line: Women, and the way we want to work, are extremely good for business.
So we need to get rid of the nutty-crunchy moral component of the work-life balance and make a business case for it. It's easy to do. In fact, a decade from now, companies will understand that hiring lots of women, and letting them work the way they want, will help them Make More Money.