Miss Beautiful Morals

From the Star Tribune:

Sukaina al-Zayer is an unlikely beauty queen hopeful. She covers her face and body in black robes and an Islamic veil, so no one can tell what she looks like. She also admits she's a little on the plump side.

But at Saudi Arabia's only beauty pageant, the judges don't care about a perfect figure or face. What they're looking for in the quest for "Miss Beautiful Morals" is the contestant who shows the most devotion and respect for her parents.

The Miss Beautiful Morals pageant is the latest example of conservative Muslims co-opting Western-style formats to spread their message in the face of the onslaught of foreign influences flooding the region through the Internet and satellite television.